Privacy Policy for P.E.T. Florida - Penney Farms

Privacy Policy – P.E.T. Florida – Penney Farms

Effective Date: 1 May 2025

Your privacy is important to us.

We promise we will never sell or divulge your personal information to anyone. We will not post pictures showing your name or other identifying information without your permission.

That said, our website may contain publicly available reviews from our Google or other online pages as testimonials. We are immensely proud of all our work and our clients.

Who are we?

We are P.E.T. Florida – Penney Farms.

Our website address is: https://petflorida.org

The privacy of your personal identifiable information is important to us. As part of our commitment to the privacy of your personally identifiable information, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our home page and at every point where personally identifiable information may be requested.

At P.E.T. Florida – Penney Farms (“we,” “our,” “us”), we are committed to protecting your privacy and ensuring that your personal information is managed securely and responsibly. This Privacy Policy outlines how we collect, use, and protect the information you provide when you engage with our website, lead generation form or other related services.

The Information We Collect

In general, when you visit our website, you remain anonymous, but on certain pages, such as Contact Us, Volunteer, Subscribe Forms or Donations, you need to provide personally identifiable information. The types of personally identifiable information collected at these pages may include your name, address, city, state, zip code, email address, phone number, Job title, and any comment or additional information you wish to provide to clarify the purpose of your request.

The Way We Use Information

We use the information you provide about yourself to allow our personnel at P.E.T. Florida – Penney Farms to contact you about the services available to you. We do not and will not share this information with third parties other than P.E.T. Florida – Penney Farms’ employees working on the website. If you later decide that you do not want us to store such information, you may contact us at admin@petflorida.org and ask us to delete such information.

We also use return email addresses and customer addresses that you provide to us when accessing this Website to answer the email and correspondence we receive, to schedule consultations or meetings, notify you of important changes in the functionality of the website or other online services, and communicate special offers we think you might be interested in and ask you how we better serve our customers with surveys. Such addresses are not used for any other purpose and are not shared with third parties other than P.E.T. Florida – Penney Farms. If you do not want to receive this information in the future, please contact us at admin@petflorida.org.

We use non-identifying and aggregate information to better design our website and gather information about its use. This information may also be shared with P.E.T. Florida – Penney Farms.

Use of our Contact Forms

At P.E.T. Florida – Penney Farms, we are committed to maintaining the privacy and integrity of our users. Therefore, we strictly prohibit any form of advertising or solicitation through our contact forms. Users are encouraged to use these forms solely for inquiries related to our services, support, or feedback. Any submissions that are deemed to be promotional in nature or intended for solicitation will be disregarded and may result in the blocking of the submitting party from future communications. We appreciate your cooperation in helping us create a focused and respectful environment for all.

Sharing your information

We do not sell, trade, or share your personal information with third parties for marketing purposes. We may share your information with trusted service providers who assist us in operating our business, provided they agree to maintain the confidentiality and security of your information.

We will not use or share the personal identifiable information provided to us online in ways unrelated to the ones described herein without first providing you with an opportunity to opt out or otherwise prohibit such unrelated uses.

We maintain an SSL certificate to protect the information on our website. An SSL certificate is a type of digital certificate that provides authentication for a website and enables an encrypted connection.

Before giving any information to a website, you should make sure it is secure.

Look at the URL of the website. If it begins with “HTTPS” instead of “HTTP” it means the site is secured using an SSL Certificate.

We have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

Disclosure of personal information

We share Personal Information with our management and employees in connection with the performance of our Services in accordance with the conditions of this Privacy Policy. A list of such personnel will be provided upon request.

We also disclose Personal Information to third-party service providers, such as information technology providers, website management, and design companies to help support our business operations. We do reserve the right to disclose Personal Information in connection with the sale, assignment, or other transfer of all or part of the business, or where we believe such disclosure is required by law or is appropriate in connection with any legal claims, subpoenas, warrants or other government/judicial processes or requests, as well as to protect visitors or the company, or to comply with applicable law. We will never sell or lease your Personal Information.

Detailed Information on the Processing of Your Personal Data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to you.

Donations

By donating through this website, you agree that your interactions with us are governed by this Privacy Policy . If you do not agree with these policies and terms, please do not use these donation forms.

We may update this policy to ensure compliance with applicable laws or to reflect changes to our internal practices. While you may not be directly notified of such updates, you can check the “Last Updated” date at the beginning of this policy to see if any material changes have been made since your last visit. Your continued use of this site after any updates indicates your acceptance of the revised policy.

Donor Information Collected

P.E.T. Florida – Penney Farms collects information about donors via our website, through the mail, by phone (including mobile devices), and during in-person interactions (such as at events). This may include information directly provided by you, such as during donations, or passively collected through your browser or device.

The types of donor information we collect include:

• Contact information: name, organization/company, complete address, phone number, email address.
• Donation details: amount, date, and method of donation
• Other interactions: your requests, comments, and survey responses

This information is used for communication purposes, financial record keeping, reporting, and to promote awareness of P.E.T. Florida – Penney Farms and our mission.

Our website also collects non-identifiable information, such as the number of website visits and whether visitors are new or returning. This uses cookies sent to your browser. We analyze website usage through these statistics. For more details, please see our Terms of Use.

Note: We use Givebutter as our donor management platform. Fundraisers are connected to Stripe or other third-party payment processors, which manage the collection and processing of donations. These third-party processors adhere to their own privacy policies, and we recommend reviewing their policies for more information.

Credit card numbers are not retained after processing.

How Donor Information is Used

We use your data to maintain donation records, send acknowledgments, provide year-end tax statements, and distribute newsletters, notices, and direct mail. Your information may also be used for marketing purposes to inform supporters about our activities.

We collaborate with third-party vendors to support services such as data storage and administrative tasks. These vendors may receive encrypted donor information solely for providing these services. We require these third parties to use the information confidentially and solely for the purpose of their contracted services. They do not have access to the full content of our donor files and are bound by contractual confidentiality agreements. While we select vendors with secure systems, we are not responsible for their security practices.

When you communicate with us via mail or email, your contact information is added to our mailing list unless you request otherwise. Simply visiting our website does not automatically add you to our mailing list.

Requesting Removal from Our List

Supporters and donors wishing to be removed from our mailing list, to receive limited communications (such as only annual updates or newsletters), or to prevent sharing their information can opt out by using the opt-out checkbox on donation forms or contacting us directly. Please use the Contact P.E.T. Florida feature on our website or send an e-mail to admin@petflorida.org.

Donation Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g., payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

We do not collect payment information from Donors; Donors wishing to make a purchase from or donate funds to Fundraisers are connected to Stripe or another of our third-party payment processors, who collects and processes payment information.

Invisible reCAPTCHA

We use an invisible captcha service named reCAPTCHA. reCAPTCHA is operated by Google.

The reCAPTCHA service may collect information from You and from Your Device for security purposes.

The information gathered by reCAPTCHA is held in accordance with the Privacy Policy of Google: https://www.google.com/intl/en/policies/privacy/

 Data Security

P.E.T. Florida – Penney Farms maintains reasonable technical and organizational measures to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no method of electronic storage or transmission over the internet is completely secure, and we cannot guarantee absolute security. To the extent that we disclose Personal Information to clients or third-party service providers, we require that such third parties also maintain reasonable security and confidentiality measures and use the Personal Information in accordance with our instructions and applicable law.

Cross border transfers

Your Personal Information may be stored and/or processed in countries that do not provide the same level of protection for Personal Information as the data protection laws of the United States. We take appropriate steps, where required, to provide appropriate safeguards for Personal Information to be transferred, including, among others and as applicable, standard data protection clauses adopted or approved by the Foreign Country together with binding and enforceable commitments. Where required by law, you can request a copy of such safeguards by contacting us as detailed below.

Retention

We typically retain Personal Information related to marketing activities for as long as you accept marketing communications from us, and upon request, we will securely delete your Personal Information so that you can no longer be identified from it, in accordance with applicable law. For Personal Information that we collect and process for other purposes, as described above, we typically retain such Personal Information for no longer than the period necessary to fulfill the purposes outlined in this Privacy Policy, and as otherwise needed to address tax, corporate, compliance, litigation, and other legal rights and obligations, after which we will securely delete and/or take steps to properly anonymize your Personal Information.

Cookies

P.E.T. Florida – Penney Farms uses cookies on this Web site for the purpose of storing and maintaining passwords (if used), storing visit history, and providing you with an updated, more personalized visit each time you visit our website, for instance, by making you aware of what’s new on our web site since your last visit. Cookies are small pieces of information that are stored on your browser and can be cleared or deleted by the user at any time.

Indirect data collection and cookies:

This website automatically collects certain device information such as your IP address, unique device identifier, Cookies (as discussed below), geographic data, country, browser, device operating system, application version, language settings, and pages that have been shown to you. Note, however, that we do not consider this device information to be Personal Information except where we link it to you as an individual or where applicable law requires.

This website also uses small text files called cookies, tags, and other tracking technologies (collectively, “Cookies”), which are stored on your device or browser. As discussed in detail below, we use Cookies to provide our website and gather information about your usage patterns when you navigate this website in order to personalize your experience and to understand how visitors generally use our website in order to improve our website. We also allow certain trusted partners to place Cookies on our website to collect information about how you interact with our website and other websites you visit. The information collected from these Cookies is used to provide advertising on other websites based on your interests, also known as interest-based advertising. We also use these Cookies to determine how effective our advertising efforts are in order to improve the advertisements you see.

The Cookies on our website are generally divided into:

Strictly Necessary Cookies:

Cookies are necessary in order to operate our website, such as to maintain the security of the website. These are session Cookies that are erased when you close your browser.

Analytical/Performance Cookies:

Cookies that allow us to recognize and count the number of people who visit our website and understand how such visitors navigate through our website. This helps to improve how our website works, by ensuring that visitors can easily find what they are looking for on our website. These Cookies are session cookies that are erased when you close your browser.

Functional Cookies:

Cookies that improve the functional performance of our website and make it easier for you to use, including that you have previously visited our website in order to maintain your language preferences. These Cookies qualify as persistent Cookies because they remain on your device, so we can provide the same experience during your next visit to our website.

Links to other internet sites

The website provides links to other third-party internet sites. Despite these linkages, this Privacy Policy applies to our Services only. Please read the privacy policy of each unrelated internet site that you visit. P.E.T. Florida – Penney Farms – is not responsible for the privacy practices of such Internet sites.

Protecting Consumer Privacy and Security

The FTC is the chief federal agency on privacy policy and enforcement. Federal Trade Commission.

Changes to our privacy policy

P.E.T. Florida reserves the right to change or amend Privacy Policy from time to time in its sole discretion, as permitted by applicable law. If we make a material change to this Privacy Policy, we will post the revised policy on this website and obtain your consent if required by applicable law. Nothing in this Privacy Policy is intended to create an agreement or contract between P.E.T. Florida – Penney Farms and any person or entity using this website or providing any Personal Information.

How to Contact Us

Should you have other questions or concerns about these privacy policies or wish to have your personally identifiable information deleted from our records, please use the Contact P.E.T. Florida feature on our website or send an e-mail to admin@petflorida.org.

Thank you for trusting P.E.T. Florida – Penney Farms. Your privacy is important to us, and we are committed to ensuring your information is used responsibly and securely.

P.E.T. Florida - Penney Farms LLC is a 501(c) Non-Profit Organization